United Way turns to charity texting

This article brings up a great point, and certainly shows that in order to stay relevant, a company needs to stay with the trends.  And all trends point towards texting.  While at school, my parents text me more often than they call me.  I text them to let them know what's going on without ever having to be embarrassed that my parents called, again.  But to get back to donations.  It is very easy to read a sign about giving to an organization and then, when your at home, with your checkbook, you forget all about it.  But with texting donations available, you can read a sign and then within 1 minute give $10 to charity. (Its actually $9.50 with overhead costs.)  This article really stuck out to me because it shows that although a lot of people think charity giving is only for the old and the rich, it's not.  If you really think about what you can get for $10, it's amazing.  How many times have you bought something for $10, or more and then never used it.  Maybe that fishing rod in the back corner of the garage, or how about the two weights that you bought because you decided it was time to "get big," etc.  We all know that when you impulse buy exercise equipment, you're not going to use it, but you buy it anyway.  How about cutting back the pro athlete workouts and use some of that money to give to charity.  It's as easy as telling your buddy "hey bud light is on sale."

Anyway, I liked this article because it is great to see that the United Way is moving forward with new campaign ideas.  

http://www.thespec.com/news/local/article/275123--united-way-turns-to-charity-texting